Julie Donaldson has been in the fitness industry for 35 years, having graduated from the University of Ulster with a Sports Degree, and then qualified in Exercise and Music. I then went on to become a Personal Trainer for 15 years, a Life Coach and a qualified Aromatherapy and Reflexologist. I have continued to teach classes in both Belfast and Dubai.
I ran the Master Franchise for a ladies only gym called, Ladies Workout Express, successful business with 24 gyms across the UK. Working within the industry I realised the need for support and guidance in Diet and Nutrition along with fitness, and developed Diet Express.
Diet Express gave one to one support, ran larger weight loss groups in the gyms, had online classes, and also worked with the City Council running a Family Fitness progamme, which monitored 25 families health and fitness journey over 18 months. In Dubai we sold our Diet Express Franchise to Fitness First, they rebranded the programme calling it Health First, which was used in all 15 of their gyms in the UAE.
We have designed a video weight loss programme that is simple and easy to use. We want to show people a straightforward way to manage their diet and to sustain it for the rest of their life. With no counting of calories or points, no starvation or unrealistic goal setting, Diet Express 13 week video provides clients with all the information they need to become their own expert on health and fitness.
The main focus of Diet Express is to reshape the way people think about eating. At least 80% of women have been on some kind of diet in their lifetime and we want to break this often-destructive cycle of yo-yo dieting.
We achieve this is with our unique 13 week programme which includes one to one weekly online consultation, daily recording of food and exercise in our Diet Express journal. This 13week programme will be a step by step guide to understanding your concerns in relation to food and will allow you to develop a healthy relationship with it. Each personalised video will answer all the commonly asked questions about weight loss helping to guide and support you with any problems.
Research has shown that filling in a journal can help double weight loss. People need to become aware of what they are eating, and why, in order to make positive behavioural changes. This combination of personalized attention and filling in a journal is the secret to permanent weight loss.